New this year business owners can switch to business profile on Instagram and add a contact button and many more convenient features. Instagram just made it much easier for business owners to market our companies. And it’s free!
You may have noticed in May 2016 Instagram upgraded a few features and included a “contact” button, access to maps and directions and the ability to categorize the business by type. Here’s an example below with the convenient CONTACT button.
If you’re curious how to convert your Instagram to a business profile follow these 6 steps.
1. Tap on OPTIONS (top right corner)
2. Scroll to ACCOUNT: Select Switch to Business Profile
3. Select: Continue as (YOUR NAME)
4. Connect Your Facebook Page
5. Click next
6. Setup your Business Profile and click DONE
You’ll see these options below.
When you convert to a business profile, instagrammers can click “contact” and this menu will appear from the bottom.
But don’t worry you can easily switch back to a personal account just as easy!
SOME CHALLENGES:
Not every IG account can be switched to a business profile. One of my accounts Natalie_jerevele could be switched to a business profile but not all accounts can be. Expected rollout should be end of 2016.
I’ve written IG to ask why some can be converted. Perhaps it’s just a timing thing. I’ll update this post when I hear back.
THE GOOD NEWS:
Business profiles will have a more robust bio which will include a website URL, and street address.
With these changes, instagrammers can send traditional emails directly to businesses instead of relying on instagrams internal messaging system.
The convenient map feature with directions allows clients to easily navigate to your business.
The new insights feature allows you to track the best time of day for posts and the age ranges of people who follow you. Instagram will provide analytics including post engagement, audience and follower demographics. See below.
Once a business profile is converted, business owners will have access to a mobile ad tool that will allow them to convert their organic posts easily into sponsored ads.
What will Instagram think of next? I can’t wait to find out.
Leah MacDonald | Art & Inspiration Workshop
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As an artist, I often feel pulled and pushed in new directions. It’s an exciting roller coaster to make something and put a piece of you into your art. It’s scary too.
Every year, I hope to attend one workshop. Sometimes two. I want to push myself and take my work to the next level.
I was introduced to encaustics through Jennifer Hudson’s 2011 workshop with one of my best friends Peggy. It was an incredible experience, but difficult beyond belief to create a piece. I deeply admire my friend Peggy’s work and when she introduced me to Leah MacDonald, I was excited to hear that she taught an art workshop with wax, paint and encaustics not far from my hometown.
Leah is a multi-talented artist, photographer, mother of 2 who makes these incredibly beautiful albums, which should be called treasures instead of albums. I can’t describe them with words, as they contain photos, memories, notes, poems and so much more than you could imagine. They’re so unique. Check out her site: http://www.bliss-etc.com/book-arts/allisons-delite-book
THE WORKSHOP
Leah MacDonald was such a kind and thoughtful teacher. She was so welcoming opening her home and studio up to Peggy and I this week customizing everything, ensuring we were at home, feeding us and answering our 15,000 questions. Her energy and positivity was infectious.
She introduced us to the process, the tools and options. She taught us how to look at a piece and work with it until we love it. This is an ancient media, but she helped us understand the possibilities and gave us confidence to dive right in and make something beautiful.
During our workshop we learned to make art with wax, oil paints and pigments and encaustics too. We used pottery tools, mounted our prints and created art from scratch.
It was very scary at first.
But Leah guided us and answered our every question and suddenly we were creating on our own. Well, with help initially. Hehe
It was so exciting. My portrait was transformed into a piece of art that I was so proud of. This is one of my favorite pieces. Its 16×20 mounted on wood.
Natalie Licini, Leah MacDonald Workshop
It was such an incredibly inspiring two days with Leah MacDonald. I learned so much and can not wait to make art pieces for myself and for our clients at Je Revele. I’m ordering supplies and can not wait to try this again next week in my studio.
Thank you Leah for opening up your heart and your home and sharing so much with Peggy and I.
Natalie
Je Revele Fine Art Photography Studio & Gallery specializing in New Jersey Boudoir Photos
433 River Road | Highland Park, NJ 08904 | Studio: 732-964-3773
Website: www.jerevele.com | Blog: www.blog.jerevele.com
LIKE us on Facebook: https://www.facebook.com/JeRevelebyNatalieLicini
International Award Winning Photographer
Boudoir Photography Workshop & Newborn/Family Workshop
Join us for inspiring 2 day workshop at the Je Revele Castle in New Jersey where Natalie will guide you through her process and techniques photographing boudoir/glamour, families, maternity and/or newborns. We will photograph models and clients for each of the segments at inside the Je Revele castle, outside and nearby historic parks. Natalie will teach you strategies to build a six figure business.
COURSE LOCATION
The Je Revele castle is located just outside Manhattan. Guests may fly into Newark Airport located about 25 miles from the castle or from JFK, about 50 miles from the castle.
From the outside, the Je Revele castle sits on a countryside parcel surrounded by trees and families of deer. Built in 1923, the three acre 20,000 square foot castle built by the Johnson and Johnson family and was home to Kirk Douglas and his wife. Their son Michael Douglas was born on the 2nd floor. With leaded glass windows, iron balconies, stained glass murals imported from 13th century France, arched ceilings and secret staircases; the house of Je Revele is an atelier for storytelling…and your story making.
For photographers in search of a serene yet unforgettable family and boudoir photography workshop and experience or a Fall escape, that you won’t soon forget visit the Je Revele workshop at the castle.
COURSE FEES
The cost for the 2 day workshop is $1395 and is all-inclusive. Tuition, beautiful accommodations for up to 3 nights (Sunday, Monday & Tuesday), all meals, beverages and cocktails during your stay. Tuition is collected in full at the time of the reservation and is non-refundable.
Space is limited to 7 students and is filled on a first come, first serve basis.
COURSE DESCRIPTION & DETAILS
With the evolution of photography and the flood of new photographers entering the market, having a successful studio has new challenges every day.
How do you set yourself apart in a crowded market? How do you make the competition irrelevant? Offering a signature line with a unique style that the flood of other photographers cannot replicate is key to sustaining our business.
Leveraging her 11 years working on Wall Street, Natalie Licini will demonstrate how to:
-Create a brand that sets your apart from the competition
-Find your ideal client and break into their network of friends and family
-Implement marketing and advertising strategies that work in today’s ever changing climate
-Apply education based marketing
-Offer a signature line using limited edition products
-Create a solid business structure with tools, scripts and templates
-Provide world class customer service and build clients for life
-Pose & direct boudoir clients, families, maternity and/or newborns
-Print on Epson fine art & canvas in studio
COURSE DATES
November 2014: Monday, November 10th and Tuesday, November 11th (arrival on Sunday, November 9th with 8pm cocktails at the castle)
January 2015: Monday, January 5th and Tuesday, January 6th (arrival on Sunday, January 4th with 8pm cocktails at the castle)
Please email us to reserve your place in our family & boudoir photography workshop: info@jerevele.com
~Natalie
Je Revele Fine Art Photography Studio & Gallery specializing in baby photos in New Jersey
433 River Road | Highland Park, NJ 08904 | Studio: 732-964-3773
Website: www.jerevele.com | Blog: www.blog.jerevele.com
LIKE us on Facebook: https://www.facebook.com/JeRevelebyNatalieLicini
International Award Winning Photographer
SUMMER PHOTOGRAPHY COURSE
Je Revele Fine Art Photography is offering a Basic Photography Class New Jersey this Summer at the Castle beginning July 8, 2014 for 6 weeks.
Do you love photography?
Would you like to take your pictures to the next level?
Learn how to shoot in manual mode and transform your family photos to artful pictures that you will cherish! Kristin and I have been taking pictures all our life. And they weren’t always at the quality level you see today. Join us on either Tuesday or Thursday this Summer for a fun filled basic photography course. Details below…
The Art of Photography
Je Revele at the Castle in NJ
Tuesday: July 8, 15, 22, 29, August 5 & 12 at 10am
Thursday: July 10, 17, 24, 31, August 7 & 14 at 10am
Instructors
Natalie Licini; natalie@jerevele.com
Kristin McCandless; kristin@jerevele.com
Course Description
This FUN hands-on Photography Class New Jersey shall provide students with a greater appreciation for and understanding of the artistic potential in digital photography. The course held at the Je Revele Castle in Highland Park, NJ is designed to familiarize students with the technical aspects and controls of a manual camera. Emphasis in this class is on the development of the students’ self-expression. This is a very casual course encouraging students to learn at all levels. You do not need to have any basic knowledge prior to joining this class. This Summer, Kristin and I will encourage students to explore all types of photography; including, but not limited to portraits, still life, landscapes, macro photography, photojournalism, etc.
Course Objectives:
- Students will gain a basic understanding of the history of photography
- Students will understand and demonstrate the basic controls of a 35mm camera.
- Students will learn the basic qualities of light for use with photography both available light and flash.
- Students will explore photography as a expressive art form.
- Students will create images that illustrate their understanding of composition, design and light.
- Students will develop a vocabulary that will enable them to offer constructive criticism to their peer’s work.
- Students will be using their new camera skills and techniques to generate beautiful portraits, landscapes and much more!
These objectives will be obtained through lectures, demonstrations, class critiques, provided reading, and hands-on operation of equipment in this Photography Class New Jersey.
Assignments:
There will be weekly shooting assignments handed out in class and due the following week.
Dates and Details:
This six-week course will be held on Tuesday or Thursday at 10am:
| Topic | Tuesday | Thursday |
| Camera Basics | 7/8 | 7/10 |
| Understanding Exposure, aperture, depth of field and lenses | 7/15 | 7/17 |
| Understanding Shutter Speeds: Fast, slow: freezing action, panning | 7/22 | 7/24 |
| The Art of Storytelling | 7/29 | 7/31 |
| Composition, light and color, using Photoshop | 8/5 | 8/7 |
| Taking beautiful family portraits | 8/12 | 8/14 |
Fees:
We are offering 3 or 6 class packages since the weekly sessions build upon basic knowledge. The first three classes focus on basic photography knowledge and classes four through six are more intermediate and require using your camera in manual mode.
Three classes: $125+ tax
Six classes are: $200+ tax
TO SIGN UP: We have limited space in each class. Please click select one of two options and enter “1” and click buy now.
Upon receiving your email receipt, kindly email Natalie@jerevele.com with your preference for Tuesday or Thursday at 10:00am. NOTE: There are no additional fees or charges at all in this Photography Class New Jersey.
Recommended equipment: Digital or Film DSLR camera (any brand).
If you’re interested in renting a camera for the 6 week course we highly recommend renting here (note: this is not necessary to attend the course):
http://cameralensrentals.com/category.asp?catid=31
Conference call: To prepare for our summer course, we are holding a conference call late Spring to answer any question you may have for our program. The date/time will be announced.
IMPORTANT: Kindly note, all course fees are non-refundable. Due to the size of our classes, if you miss a class (due to sickness, travel, etc) you will receive a credit for our 2015 summer workshop.
We hope you can join us.
Natalie & Kristin
Je Revele Fine Art Photography Studio & Gallery
433 River Road | Highland Park, NJ 08904 | NJ Castle: 732-964-3773
Website: www.jerevele.com | Blog: www.blog.jerevele.com
Check-in with us on Facebook & receive $25 Credit: https://www.facebook.com/JeRevelebyNatalieLicini
International Award Winning Photographer
PPA Photographer of the year 2012
SUMMER PHOTOGRAPHY COURSE
Je Revele Fine Art Photography is offering a Basic Photography course this Summer at the Castle beginning July 8, 2014 for 6 weeks.
Do you love photography?
Would you like to take your pictures to the next level?
Learn how to shoot in manual mode and transform your family photos to artful pictures that you will cherish! Kristin and I have been taking pictures all our life. And they weren’t always at the quality level you see today. Join us on either Tuesday or Thursday this Summer for a fun filled basic photography course. Details below…
The Art of Photography
Je Revele at the Castle in NJ
Tuesday: July 8, 15, 22, 29, August 5 & 12 at 10am
Thursday: July 10, 17, 24, 31, August 7 & 14 at 10am
Instructors
Natalie Licini; natalie@jerevele.com
Kristin McCandless; kristin@jerevele.com
Course Description
This FUN hands-on photography course shall provide students with a greater appreciation for and understanding of the artistic potential in digital photography. The course held at the Je Revele Castle in Highland Park, NJ is designed to familiarize students with the technical aspects and controls of a manual camera. Emphasis in this class is on the development of the students’ self-expression. This is a very casual course encouraging students to learn at all levels. You do not need to have any basic knowledge prior to joining this class. This Summer, Kristin and I will encourage students to explore all types of photography; including, but not limited to portraits, still life, landscapes, macro photography, photojournalism, etc.
Course Objectives:
- Students will gain a basic understanding of the history of photography
- Students will understand and demonstrate the basic controls of a 35mm camera.
- Students will learn the basic qualities of light for use with photography both available light and flash.
- Students will explore photography as a expressive art form.
- Students will create images that illustrate their understanding of composition, design and light.
- Students will develop a vocabulary that will enable them to offer constructive criticism to their peer’s work.
- Students will be using their new camera skills and techniques to generate beautiful portraits, landscapes and much more!
These objectives will be obtained through lectures, demonstrations, class critiques, provided reading, and hands-on operation of equipment.
Assignments:
There will be weekly shooting assignments handed out in class and due the following week.
Dates and Details:
This six-week course will be held on Tuesday or Thursday at 10am:
| Topic | Tuesday | Thursday |
| Camera Basics | 7/8 | 7/10 |
| Understanding Exposure, aperture, depth of field and lenses | 7/15 | 7/17 |
| Understanding Shutter Speeds: Fast, slow: freezing action, panning | 7/22 | 7/24 |
| The Art of Storytelling | 7/29 | 7/31 |
| Composition, light and color, using Photoshop | 8/5 | 8/7 |
| Taking beautiful family portraits | 8/12 | 8/14 |
Fees:
We are offering 3 or 6 class packages since the weekly sessions build upon basic knowledge. The first three classes focus on basic photography knowledge and classes four through six are more intermediate and require using your camera in manual mode.
Three classes: $125+ tax
Six classes are: $200+ tax
TO SIGN UP: We have limited space in each class. Please click select one of two options and enter “1” and click buy now.
Upon receiving your email receipt, kindly email Natalie@jerevele.com with your preference for Tuesday or Thursday at 10:00am. NOTE: There are no additional fees or charges at all.
Recommended equipment: Digital or Film DSLR camera (any brand).
If you’re interested in renting a camera for the 6 week course we highly recommend renting here (note: this is not necessary to attend the course):
http://cameralensrentals.com/category.asp?catid=31
Conference call: To prepare for our summer course, we are holding a conference call late Spring to answer any question you may have for our program. The date/time will be announced.
IMPORTANT: Kindly note, all course fees are non-refundable. Due to the size of our classes, if you miss a class (due to sickness, travel, etc) you will receive a credit for our 2015 summer workshop.
We hope you can join us.
Natalie & Kristin
Je Revele Fine Art Photography Studio & Gallery
433 River Road | Highland Park, NJ 08904 | NJ Castle: 732-964-3773 | NYC Studio: 212-787-2175
Website: www.jerevele.com | Blog: www.blog.jerevele.com
Check-in with us on Facebook & receive $25 Credit: https://www.facebook.com/JeRevelebyNatalieLicini
International Award Winning Photographer
PPA Photographer of the year 2012
